Storytelling for Startups on the Rise

Sweeps – Explaining Data Without the Dullness In collaboration with Peanuts Studio, I created an animated explainer for Sweeps, a promising Y Combinator startup (now part of Cloudflare) on a mission to clean up messy marketing data. The goal? Deliver a sharp, engaging video that demystifies a complex product—and makes it feel not just essential, but exciting. I worked closely with the team to script, design, and animate a narrative that speaks to founders, marketers, and product leads alike. The result is a crisp explainer that cuts through jargon and shows exactly how Sweeps uses AI to validate and correct broken analytics implementations—before they skew your decisions or cost you money. Whether you're shipping fast, scaling hard, or debugging chaos at midnight, Sweeps makes sure your data tells the truth. And this video made sure their value landed with clarity, charm, and confidence.