Storytelling for Startups on the Rise

Fresh out of Y Combinator, Sweeps needed to distill a technically complex product into an engaging story. Their third-party tool manager loads analytics, advertising pixels, and widgets in the cloud—away from browsers—dramatically improving web application speed, privacy, and security. To bring clarity to this backend solution, we used the metaphor of a ship at sea: without Sweeps, navigation is slow and stormy; with it, the path becomes smooth and direct. This explainer video became central to their messaging as they gained traction and ultimately contributed to Sweeps becoming Cloudflare Zaraz in 2021. Working with ambitious teams like Sweeps represents my favorite type of collaboration: helping founders tell their story clearly and memorably in ways that drive real growth.

The 5ers, a leading proprietary trading fund that funds top forex traders, needed a digital presence that matched their precision and dynamism. I created a comprehensive suite of Lottie animations to elevate their website experience—each element designed to reflect the fast-paced, results-driven world of funded trading.The centerpiece: an interactive hero animation showcasing trader testimonials that automatically cycles through success stories while allowing users to click and explore individual experiences. This perfectly captures The 5ers' community-focused approach to funding traders through their challenge programs. Additional animations included a dynamic logo loader, an animated team showcase for their About section, feature highlights that bring their trading advantages to life, and playful iconography throughout.